AT&T's New Texting Sweepstakes Gives Fans a Chance to Win Free Tickets to the Final Four and Stay Updated on Their Teams

As college basketball fans get ready to jump through hoops for March Madness, AT&T* and NCAA® Men's Basketball are taking action to connect fans with their favorite teams — and give these fans a chance to win free tickets to the championship game. AT&T today announced "AT&T Action on Your Phone" NCAA Men's Basketball Final Four® Sweepstakes, a new text messaging promotion that runs now through March 13.

Fans with mobile service from AT&T can send their team's designated keyword to 72645 to join their school's mobile alert list and enter for a chance to win a trip for two to the 2009 NCAA Men's Basketball Final Four. One winner will receive round-trip airfare, a four-night stay at hotel and two tickets to the games in Detroit. In addition to their chance to win, fans who participate will receive weekly mobile alerts about their teams.
Participating schools:

University of California    
Penn State University
University of Connecticut    
Rutgers University
Georgia Tech    
University of Southern California
University of Kansas    
Stanford University
University of Louisville    
University of Texas
University of Miami    
Texas Tech University
University of Michigan    
University of Washington
Ohio State University    
University of Wisconsin
University of Oklahoma    
West Virginia University
University of Oregon

"We're glad to give college basketball fans a fun, easy way to connect with their favorite teams — and with a chance to see the big game," said Tim McGhee, executive director, AT&T Corporate Sponsorships. "This promotion is an important part of AT&T's mission to connect people with their world, everywhere they live and work, and do it better than anyone else."
Participating Schools and Keywords:
Cal           OSKI         Rutgers     RU4
GTech      Jackets     Stanford     Stanford
Kansas      Kansas      Texas         TX4
Louisville    Ville         Texas Tech TTU4
Miami        Miami        UConn        UConn4
Michigan    Michigan   USC            USCHoops
Ohio State Bucks      Washington  UW4
Oklahoma  OU4        Wisconsin     Badgers
Oregon     Duck4     WVU           DANCE
Penn State             PSU4

No purchase necessary. Standard messaging rates apply. For details and the Official Rules of the Sweepstakes, including alternate method of entry, visit www.att.net/hoopsrules.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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